About
Built because the shoulder is no place to stand.
RoadAlert started with a simple question: why does every car on the road have a way to say something's wrong, but no way to say what? Hazard lights have been the only answer for 60 years. We built a better one.
The problem we kept seeing.
Every time someone breaks down on a highway, the same thing happens. Hazard lights go on. Passing drivers slow down, stare, try to decide — do they need help, or are they fine? Some pull over. Some don't. Nobody knows.
That uncertainty is dangerous. A driver who pulls onto a live shoulder to check on someone who doesn't need help is taking a real risk for no reason. And someone who genuinely needs help — waiting for a flat to be changed, out of fuel on a dark two-lane — has no way to tell the world they need assistance except by standing outside and waving.
Standing on a highway shoulder is one of the most dangerous things a person can do. Around 300 people are killed near disabled vehicles on U.S. roadsides every year, according to NHTSA. Most of them didn't have to be there.
A stopped car is a question. RoadAlert is the answer.
The sign is simple on purpose. Two faces. Two messages. The orange face says HELP! — you need assistance, stay in your car, someone will stop. The yellow face says ALL GOOD — you're fine, wave traffic past, nobody needs to risk the shoulder.
It mounts to the outside of your car in seconds — suction cups on glass or any painted body panel. A weighted bottom edge keeps it flat at highway speed. No batteries. No app. No standing in traffic. Just a clear message, readable from 500 feet in someone's headlights.
We built it to the same retroreflective standards used in road signs. Because this isn't a novelty. It's safety equipment, and it should work like it.
Three things we won't compromise on.
You stay in the car
Every design decision starts here. The sign mounts from outside in seconds — the minimum time exposed. Once it's up, you lock the doors. The sign does the talking.
It works in the dark
The moment you need this sign is almost always at night. Engineering-grade retroreflective sheeting isn't a feature — it's the whole point. If it doesn't work in headlights at highway speed, it doesn't ship.
No batteries. Ever.
You don't check your emergency equipment every week. We built something that works the day you bought it and the day you need it, years later, with nothing to charge, replace, or remember.
One sign in the glovebox.
First production run is shipping soon. Get on the list for first access and founding pricing.